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Research Article |

Application of AI in HRM and Employee Perception Analysis for the Usage of AI in Public and Private Organizations in Abu Dhabi

Artificial Intelligence (AI) has increasingly become integral to various sectors, notably within human resource management (HRM). Its applications span from aiding new employees with onboarding queries to assisting customer service representatives in mood recognition and self-correction. This Study explores the implementation and perception of AI within the HRM sectors of UAE's public and private entities. The research uses data from two surveys targeting HR professionals in Abu Dhabi, grounded in a thorough literature review centred on the six fundamental dimensions of HRM theory and supplemented by empirical analysis. Primary survey findings are detailed in the main text, while supplementary results are presented in the Appendix. Key insights illuminate employees' attitudes towards AI integration and underscore their concerns about its implications in HR. Artificial Intelligence (AI) has significantly impacted various sectors, including HR departments. It has improved HR processes like job recruitment and salary transfers. AI can reduce nepotism and bias in HRM functions, enhancing efficiency and effectiveness. However, fear of job loss and AI replacing human resources persists. To fully understand AI's potential, further analysis with industry segmentation and a combined approach should be undertaken, ensuring equal representation from various age and gender groups. AI implementation should focus on diverse sectors, ensuring a holistic view of results across different industries.

AI, HRM, Dubai, UAE

Faezah Roohani. (2023). Application of AI in HRM and Employee Perception Analysis for the Usage of AI in Public and Private Organizations in Abu Dhabi. Journal of Human Resource Management, 11(4), 131-140.

Copyright © 2023 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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